Innisfree turned National Milk Day into a Supercharged Hydration Moment with the Green Tea Milk Café, and CNC transformed a Lower East Side tea spot into a vibrant “Mini Mart” experience. Guests fueled up with bespoke banana milk lattes, explored immersive product displays, and engaged with scratch cards to win full-sized skincare while discovering the brand’s new barrier-boosting toner. The high-energy takeover drove over 500 RSVPs in just four hours, distributed more than 1,000 samples, and generated significant social buzz through attending beauty influencers.