HelloFresh and Betches Media partnered to make staying in the ultimate luxury for Galentine’s Day, and CNC designed The Galentine’s Dinner Edit as a complete dinner party in a box. Recipients unboxed nostalgic interaction points like a custom Pasta Tarot deck and paper fortune tellers, pairing them with aesthetic table decor to turn a home-cooked meal into a viral content opportunity. The campaign successfully cut through seasonal noise, delivering the high-aesthetic, do it for the plot hosting experience the audience craved while driving massive social visibility.