Uber set out to become the ultimate Valentine’s Day concierge across Austin, Miami, New York, and Nashville, and CNC brought this to life by launching Cupid’s Corner. Guests visited the traveling pop up to take a nostalgic Cupid’s quiz that revealed their unique persona, such as The Curator, The Scenester, or The Tastemaker. Real life roaming Cupids then matched attendees with personalized itineraries and curated gift bags featuring items from Uber retail partners, while guests captured memories at the Love Framed photo op. The campaign successfully blended analog magic with modern utility , driving engagement across Uber Rides and Eats and generating significant social buzz by proving that love finds a way with a little help from Uber.