We partnered with Dunkin’ to lead the strategy and creative direction for the launch of their Protein Refreshers line. By leveraging the star power of Megan Thee Stallion, we developed the “Dunk N’ Pump” concept, reimagining a Miami storefront as a retro-fueled 90s-style aerobics studio. The design featured neon-drenched interiors, retro TV installations, and “sip-and-stretch” photo ops, transforming a routine coffee run into a high-energy “Hot Girl” workout. This visually striking world successfully blended nostalgic fitness culture with modern energy, driving product trial and proving that “Hotties Run on Protein”.