CNC partnered with Mytheresa to take its signature luxury shopping experience on the road, creating a mobile boutique designed for a summer in the Hamptons. A custom Airstream traveled across the East End, stopping at destinations including The Hedges Inn, Wölffer Estate, and Montauk Yacht Club with a curated selection of apparel, handbags, shoes, and fine jewelry.

The experience moved between private styling appointments, in-home shopping consultations, and public discovery days, giving Mytheresa new ways to meet clients throughout the season. Outside the boutique, lounge seating and a champagne bar extended the experience into a place to browse, socialize, and stay awhile.

By bringing together luxury retail, hospitality, and a curated network of premium partners, CNC turned Mytheresa’s white-glove service into a mobile brand platform that could meet clients wherever summer took them.