For MLB All-Star Weekend, CNC partnered with ’47 to create something that felt unmistakably Philadelphia. We teamed up with Sarcone’s Bakery, a South Philly institution since 1918, and transformed it into “Philly’s Other All-Star,” a two-day celebration of baseball, local culture, food, and style.

Fans stepped into a complete ’47 x Sarcone’s world featuring limited-edition hats and tees, custom patch heat-pressing, Philly-inspired food, branded pizza boxes, and plenty of reasons to stick around. Then Phillies legend Chase Utley showed up to serve pies and meet fans, turning a local collaboration into one of the weekend’s must-see moments.

The response went far beyond the block. Lines stretched for more than 3.5 hours, the experience generated 35 media placements and 15M+ estimated impressions, and organic content drove more than 190K social engagements.