CNC partnered with Laneige to create Wonder Lab, a national roadshow designed to get consumers hands-on with the science behind its bestselling skincare. The program launched with a four-day hero experience at Disney Springs, where guests discovered Cream Skin and Water Bank through product trial, skin barrier education, sampling and interactive play.

From there, Wonder Lab traveled across six markets including Orlando, Chicago, Las Vegas, Los Angeles, New York and Miami. The platform flexed across hero experiences, mobile trucks, street teams and Sephora integration, giving Laneige multiple ways to meet consumers and drive product discovery at scale.

Across the program, Wonder Lab connected education, entertainment and sampling into one national platform, moving Laneige from a single launch moment to an experience built to reach consumers across the country.