A creator platform designed to evolve with the brand.

CNC partnered with YSL Beauty to build Love Club as an ongoing platform for bringing its creator community closer to the brand. The first chapter launched in Los Angeles with the Beauté Academy, transforming a Santa Monica gallery into an intimate beauty school celebrating Make Me Blush. Forty-four hand-selected creators were inducted with personalized yearbooks before moving through pro-led artistry lessons, masterclasses and class portraits.

For the next chapter, Love Club traveled to Miami and became the YSL Bakery, celebrating Make Me Blush Cream and Black Opium Pink Glaze. Blush-inspired pâtisserie, the Black Opium Pink Glaze Café, product discovery, beauty education, live masterclasses, portraits, gifting and an influencer happy hour gave the club an entirely new identity.

From academy to pâtisserie, CNC created a platform that could change with each product launch while keeping the exclusivity, community and recognizable world of Love Club intact.