For the World Cup, Tubi wanted a way into soccer culture that felt authentic to fans. CNC created TubiFC, a merch platform designed to look and feel like it came from a real football club, not a marketing campaign.

A custom jersey, supporter scarf and metallic soccer ball formed the core collection, with patches, stickers and accessories completing the drop. CNC carried the idea through from design and production to creator seeding and a custom TubiFC microsite where fans could confirm eligibility, choose sizing and order their kits.

The result turned Tubi’s “Believe in Free” platform into something fans could wear, collect and share, connecting the brand to World Cup fandom through a product people actually wanted to own.