To launch the SoundLink Plus in its butter yellow colorway, Bose partnered with CNC to create Buttermania, a premium seeding kit that turned the speaker into a sculptural stick of butter. Our merch division designed custom packaging, rich visual storytelling, and a sensory concept that aligned the colorway with Bose’s “rich smooth” sound profile, leading creators to generate large scale organic coverage and turning the kit into a cultural moment across social.