CNC partnered with Calvin Klein to bring retail directly onto college campuses, turning a custom mobile footprint into a working store, content set and student destination.

The Back to Campus tour stopped at the University of Pennsylvania and George Washington University, where students could step inside the branded truck, explore gallery-style product displays and shop the collection through a live point-of-sale experience. Around the store, the experience expanded into campus life through the Calvin Cafe, Class Photo Polaroids, places to hang out and custom laser-etched notebooks unlocked with purchase.

CNC managed the experience as a functioning retail operation, from consigned inventory and sales to back-of-house fulfillment, while creating a space that worked equally well for students who came to shop, browse or simply spend time.

By bringing the store to the campus green, Calvin Klein became part of the student day instead of asking students to come find the brand.