CNC partnered with Chime to turn its MLS presence into more than sponsorship visibility, translating the brand’s fee-free banking promise into a live fan experience built around a simple idea: every interaction should give fans something back.

At the center was the Chime Lounge, an integrated fan journey spanning gameplay, rewards, hospitality, merchandise, and branded moments. Fans took on the Fee Kick Challenge, converted their scores into prizes at the Rewards Bar, cooled down with slushies and shaded seating, and picked up custom jerseys and giveaways along the way.

Rather than simply putting Chime’s name around Fan Fest, CNC turned the brand promise into the experience itself, creating a sports sponsorship fans could play with, benefit from, and remember.