Chomps proved that beef sticks are the new après-ski essential by teaming up with Ikon Pass, and CNC brought the partnership to life with a high-energy sampling tour across Colorado and California. The “Pack The Good Times” activation featured a custom slope-side chalet where riders fueled up with complimentary protein, snagged exclusive branded gear like beanies and scarves, and captured content in a vibrant lounge setting. By meeting consumers during peak adventure moments, the tour successfully positioned Chomps as the ultimate pocket-sized fuel for every run.