Gap and Summer Fridays turned The Grove into a stay-in sanctuary celebrating their co-branded collection. CNC designed a soft blue Stay In Lounge inside the store, complete with a cocoa cart, curated product styling, and me-time gifting moments, creating a space that felt calm, warm, and instantly shoppable.

Across the weekend, Rewards members and cardholders moved through a flow of cozy arrivals, personalized embroidery, and photo-ready moments that reframed a store visit as a Friday night in. The experience delivered a focused, high-touch moment for the partnership and activated loyalty in a way that felt natural and premium.