Sticki Rolls had built one of Gen Alpha’s fastest-growing fandoms online, generating more than a billion YouTube views and nearly 1.9 million subscribers. CNC partnered with Jazwares to take that digital community IRL with Sticki Salon, a two-day takeover of Chillhouse in New York built around collecting, creating, sharing and self-expression.

Fans stepped into the Sticki Rolls world through custom sticker manicures, the Sticki Café, product discovery, gifting and creator moments. CNC also helped extend the experience beyond the pop-up through media, influencer and social amplification, bringing editors and creators in for an exclusive first look and generating coverage across business, toy and lifestyle media.

The experience turned online fandom into real-world community, then sent that energy back online and into broader culture.