Kate Spade New York turned Rockefeller Center’s iconic South Esplanade into a playful summer celebration with the Strawberry Social, an interactive pop-up that brought the brand’s vibrant world to life on the plaza. Reimagining the classic get-together for a modern audience, the immersive oasis welcomed VIP influencers and the public for a highly shareable experience filled with craveable, branded moments. A custom, co-branded Van Leeuwen ice cream trailer served up complimentary scoops of exclusive strawberry shortcake ice cream, perfectly topped with edible red glitter and a signature spade sugar cookie. Attendees flowed through the charming space, relaxing on glossy strawberry stools and snapping photos by a bold, strawberry-textured DJ booth where live music kept the energy high. The journey seamlessly continued off the plaza, with guests invited into the nearby Kate Spade store to shop, win prizes, and collect signature bag charms. Set in the heart of Manhattan, every touchpoint blended taste, play, and discovery into a single feel-good moment that turned a summer afternoon into an unforgettable brand experience.