CNC partnered with LG to introduce Korea’s top hair thickening brand, Dr. Groot, to US consumers with an interactive mobile pop up on the streets of New York. The immersive Dr. Groot Mart truck met people where they already were, offering digital scalp analysis experiences, culturally inspired Korean snacks, and full size product giveaways. Guests also enjoyed a special meet and greet with Bretman Rock. By pairing beauty education with tangible takeaways and a strong visual presence, the activation successfully drove awareness, engagement, and product trial.