MAC introduced its new Nudes collection with a star powered takeover of the SoHo flagship, where CNC created an immersive environment blending shade matching, product trials, and live demos with in person appearances from Martha Stewart, Julia Fox, Tiffany Pollard, Odell Beckham Jr., and Beabadoobee. The experience drew massive lines, delivered exclusive giveaways, and generated major cultural visibility through press and social coverage, positioning the launch as one of MAC’s most high impact moments of the year.