To build hype around the premiere of the new series Foul Play with Anthony Davis, TBS teamed up with CNC to bring the ultimate prank to life at the NCAA Final Four Fan Fest in Indianapolis. Fans stepped onto the court ready to shoot free throws for giveaways, but quickly realized nothing was going exactly as they expected. Every shot came with a live surprise, turning a classic basketball moment into a playful, Anthony Davis-style prank experience. The interactive court successfully drove engagement and series awareness, drawing 6,000 attendees over four days, capturing over 1,800 emails for the show’s newsletter, and broadcasting the fun to thousands more via a daily livestream.