Thayers celebrated the expansion of its exfoliating pad lineup by inviting influencers to the ultimate skincare hangout, and CNC transformed a Manhattan penthouse into The Thayers Pad. Guests arrived like residents using branded keycards to enter a space inspired by postmodern penthouse living, moving through premium facial appointments, cozy lounge moments, and curated bites. The intimate gathering seamlessly integrated product touchpoints for natural content capture, creating a relaxed hangout in the sky that drove over twelve million social impressions and tens of thousands of engagements.