Uber One took over colleges nationwide with The One Arcade, a back to school tour that brought a full scale retro arcade experience directly to campuses. Our CNC College division built a mobile environment that combined gameplay, reward systems, brand partnerships, and high visibility design to introduce Uber One through a format tailored to student culture. Over the course of the tour, the arcade visited 15 campuses and delivered a consistent, high energy presence that reshaped how students interacted with the brand.

Each stop invited students to sign up, play custom arcade games, earn One Coins, and redeem curated giveaways, creating a clear connection between campus life and Uber One’s everyday utility. With thousands of attendees at every location, the tour became a nationwide moment that drove awareness, loyalty, and social amplification at scale.