Vital Proteins fueled New York Fashion Week by taking over the historic Empire Diner, and CNC transformed the space into The Vital Diner to serve as a wellness sanctuary for the industry’s behind-the-scenes workforce. Guests enjoyed a complimentary collagen-infused menu featuring items like Runway Ragu, grabbed survival kit essentials, and attended exclusive moments hosted by celebrity makeup artist Patrick Ta. The activation successfully cut through the chaos of Fashion Week, positioning the brand as the essential engine powering the crews who make the magic happen and earning standout coverage from Vogue.