Vuori staged a nine day takeover in Park City during Sundance, and CNC transformed the space into a warm, elevated brand home featuring a curated shop, artisanal café service, embroidery customization, and VIP gifting for filmmakers and talent. The pop up created constant foot traffic and strong social buzz, while an A24 Opus pre screening party turned the venue into a nightlife moment. The experience built excitement for Vuori’s upcoming storefront and moved product fast with 100 joggers gone in the first 15 minutes of opening.