YSL Beauty introduced the MYSLF L’Absolu fragrance at Essence Fest with a bold 20×30 pop up that CNC designed as a full sensory brand world. Guests explored key notes through immersive displays, received fragrance samples at a dedicated station, and captured content against mirrored campaign visuals, selfie walls, and the signature silver MYSLF flag. The experience blended scent discovery with striking, on brand design, creating a high visibility festival moment that drew more than 16K visitors and delivered nonstop sampling and social engagement.